Navitas Systems Unveils New Company Brand Identity to Better Highlight Its Strategic Support of Advanced Battery Needs

Ann Arbor, MI — February 6, 2026 — Navitas Systems, a subsidiary of East Penn Manufacturing, today announced the launch of its new company brand identity, communicating its growing capabilities to support a rapidly expanding marketplace that requires advanced lithium-ion battery solutions.

“Our new brand reflects who we are today: a company defined by deep research expertise, advanced engineering, exceptional production know-how, and a customer-first culture,” said John Sapp, President of Navitas Systems. “With the strength of East Penn behind us, we are ready to lead the next era of battery innovation.”
 

 
As the North American lithium battery marketplace continues to accelerate, Navitas Systems serves as a key resource for organizations seeking reliable, innovative, end-to-end energy storage solutions. Navitas Systems operates as an independent, purpose-built division of East Penn Manufacturing, a privately held, family-owned U.S. manufacturing leader with nearly 80 years of experience.

This structure combines the focus and speed of a specialized lithium organization with the manufacturing discipline and long-term mindset of an established U.S. manufacturer—enabling rapid innovation, dependable execution, and scalable lithium-ion production.

A Logo That Embodies Innovation and Purpose

Innovation and purpose have long been central to Navitas Systems’ culture—guiding its employees and delivering meaningful results for customers. The company’s rebrand, including the introduction of a new Navitas Systems logo, better reflects these core principles that have become highly recognizable across the industry.

A Brand Built for the Future

The new identity underscores Navitas Systems’ commitment to delivering high-performance energy storage solutions, supported by the industry’s most dedicated field service technicians, engineers, and production teams. It reflects a company that is always on, always ready, and always innovating.

About Navitas Systems

Navitas Systems is a lithium battery ecosystem spanning research, product development, and manufacturing. A trusted partner in energy storage innovation, Navitas works side by side with customers to turn complex challenges into mission-ready power solutions. From concept through commercialization, Navitas delivers advanced lithium technology engineered for the most demanding environments. Its expertise spans pioneering cell research, integrated cell and pack development, and precision manufacturing of lithium cells, modules, and ruggedized battery systems for commercial, industrial, and military applications. To learn more about Navitas Systems and its end-to-end lithium-ion battery capabilities—from research and engineering through scalable manufacturing—visit www.navitassys.com.

About East Penn Manufacturing

East Penn Manufacturing is a leading manufacturer of high-quality lead batteries and accessories for the automotive, commercial, marine, motive power, UPS, and telecommunications markets. The company’s quality and environmental systems for its entire 520-acre complex are certified to ISO 9001:2015, ISO/TS 16949:2016, and ISO 14001:2015 standards. To learn more about East Penn and its 80-year history serving the battery market, visit www.eastpennmanufacturing.com.

Media Contact:
John Sapp
President, Navitas Systems