- Are you sick of selling at low or no margin?
- Do you have to increase prices but are worried about losing customers?
- Are you frustrated with having to approve so many special pricing requests?
- Do you fear that if you don’t offer discounts you will lose more deals to competitors?
- Do you have a good pricing strategy, but not sure how to execute it?


Interactive Training Content:
· Selling vs. Negotiating
· Evaluating the Buyer
· The Average and the Savvy Buyer
· The Seven Deadly Sins of Negotiation
· Creating a Concession Matrix
· Understanding Your Sources of Leverage
· Situation Analysis and the Response Continuum
· The Top 12 Buyer Gambits & Finesse Countermeasures
· Practice, Practice, Practice.
 

Sandler Training Ann Arbor & Webcast via Zoom Video