Marketing 101: The Basics

What will be your pricing and/or promotion strategy? Does your product or service have future potential to grow? How will you find customers?  

From conducting marketing research to identifying your competitive edge, your target customers and your marketing channels, this workshop walks you through the marketing basics you need to know to start your business.  We’ll discuss:

- Market Research

- Product and services description

- Target markets

- Competition

- Pricing strategy

- Branding

- Marketing strategy

- Marketing Messages