Getting Started with Email Marketing
At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives.
Email Marketing has become a core component of those campaign choices. Email is more important than ever – to the communication efforts of businesses and nonprofits everywhere; and to the customer, donor, client or supporter of those organizations.
Attendees of this workshop will learn:
• Campaigns in general: what is a campaign, types of newsletters
• What to write about in your newsletter or announcement and how to consider using images
• Subject line best practices, and when to send your newsletter
• The importance of understanding how connected email and social media are…they have to be done together.
• What types of additional tools might be useful
Join us and learn some great new strategies to help your email and social media efforts be more effective components of one of the core campaign types, newsletters and announcements.
Intended Audience: The content is targeted at the beginner- to comfortable small-business marketer who is looking to build their marketing knowledge, or to reinforce what it is they already know.
Sponsored by SCORE—a volunteer non-profit that provides free business counseling, mentoring resources, and support at any business life cycle stage.
Pre-registration required at www.annarborscore.com. $10.00
Date and Time
Tuesday Nov 17, 2015
9:30 AM - 11:30 AM EST
Tuesday, Nov. 17, 2015 9:30 - 11:30am
Location
New Center Building 1100 North Main St. Ann Arbor, MI
Fees/Admission
$10.00
Website
Contact Information
Ann Arbor SCORE
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