Business Storytelling Series: High Tech Narratives for Tough Investor's

A Business Storytelling Series

Gone are the days of one message fits all. Build powerful, authentic business narratives that communicate your highest, distinct value across multiple marketing channels. Entre-SLAM, along with The Sally Hogshead Fascination Project and The Business Story Generator team, have joined together to delivery this transformative series at the A2/Y Chamber.

What's Included:

The Business Story Generator Canvas, Discover the distinctive, highest value narratives that describes who you are, what you do and why you're the one to do it.

Your Personalized Fascination Assessment. Learn from the New York Times Bestseller, how the world sees you and what makes you fascinating.

All materials, snacks, crazy good coffee, tea and magic water will also be provided

Cost: $275 Non-Member Chambers | $225 Chamber Members

The Agenda

The Basics

Business Storytelling: Past, Present & Future
The Story of You and the Company's Vision
Pivots and Peaks: Identifying the challenge
Hero worship: Why are you the ONE?

Building a Story That Delivers

Evaluate Your Target Market's Values, Purpose and Vision
Linking Your Experience to Your Market's Needs
Hope: Identifying Your Banner Call

Present, Practice and Adapt

Who Should Attend

Anyone looking for hands-on-tools and for ways to use the power of story to engage both the heads and hearts of listeners, inspiring them to action. You could be a Strategist, Innovation Maven or Mogul, Entrepreneur, Consultant, or Business Coach.

After this workshop you will have:

Learned why perfecting your business narrative is an important tool of leadership
Clarified and strengthened your understanding of your core brand and what it is you're really selling
Explored and prototyped case studies of effective business storytelling from highly successful entrepreneurs
Examined how to effectively adapt and apply your business narrative for print, traditional and social media

Pre-requisites & Preparation

Bravery
The work we'll be doing together will be tough at times because we will be challenging you to step into the personal side of your business journey.

Honesty
Once you enter the workshop, you will officially be entering into a 'NO BS' zone. Storytelling is based on truth, warts and all.

Enthusiasm and Openness
You're going to work hard and play hard in this workshop. Be ready to celebrate the transformations of yourself as well as the rest of your colleagues.

What You Can Expect

Clarity
Sometimes brilliance and innovation comes at a cost. You have so many great ideas and you personally offer so much, that it can be difficult to articulate everything clearly. We're gonna break that code in this class.

Confidence
There is good news and bad news. The Bad News: your business isnot unique. The good, no GREAT news is: you are. You will be encouraged to stop hiding behind your product and let the world see the total, complete story. I know it's a good one too. I just know it. When you're done, you and your business will have the tools to stand heads above the competition.

Momentum
Time is money, money is time and you have a little of both (hopefully, enough of both for this course...smiles). You need something that you can implement and adapt easily without having to do the equivalent of parting the Red Sea to make it happen. You want to connect with the right market and build trust quickly. We'll help you with that.

Our Promise

user-image-medium We promise to bring you our very best. From the time you walk in the door, you are under our care and we are fully committed to your success, before, during and after this workshop. What you are about to take on isn't easy work. We get it because we've been through the process again and again. However, you are amongst friends and please take comfort in the fact that you now have a new set of scrappy, weather-tested fans to fill up your 'amen' corner. (smiles) Let's get to work!