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January 24, 2012

Whole Foods Market Celebrates National Sweet Potato Month

Contact:
Abby Dunn, Vice President, Blast Media Contacts
773.931.1810 ; abby@blastmarketing.net


With February being National Sweet Potato Month, Whole Foods Market would like to share reasons why sweet potatoes are worth celebrating all year long.  Besides being delicious, easy to cook and versatile, sweet potatoes are packed with nutrients and flavor.

Cooking with sweet potatoes is a fat-free way to stay full longer. Sweet potatoes are rich in fiber and packed with vitamins. Sweet potatoes are an excellent source of potassium, vitamin C and vitamin A (beta-carotene).

Whether home cooks are looking for something sweet or savory, sweet potatoes can satisfy.  Sweet potato lovers are invited to give these Health Starts Here recipes from Whole Foods Market a try to see just how tasty these root vegetables can be:
 
     ·     Especially Good Sweet Potatoes
     ·     Pita Chips with Sweet Potato Mash and Smoked Almonds
     ·     Sweet Potatoes with Collards and Aduki Beans
     ·     Tempeh Curry with Sweet Potatoes and Green Beans

Photos, recipes and interviews available upon request.
 
About Whole Foods Market®
Founded in 1980 in Austin, Texas, Whole Foods Market (wholefoodsmarket.com, NASDAQ: WFM) is the leading natural and organic food retailer. As America’s first national certified organic grocer, Whole Foods Market was named “America’s Healthiest Grocery Store” by Health magazine. The company's motto “Whole Foods, Whole People, Whole Planet”™ captures its mission to ensure customer satisfaction and health, Team Member excellence and happiness, enhanced shareholder value, community support and environmental improvement. Thanks to the company’s nearly 60,000 Team Members, Whole Foods Market has been ranked as one of the “100 Best Companies to Work For” in America by FORTUNE magazine for 14 consecutive years. In fiscal year 2010, the company had sales of more than $9 billion and currently has more than 300 stores in the United States, Canada and the United Kingdom.