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Mallad Expands Red Effect With Flagship Location In Ann Arbor

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February 07, 2019
Red Effect Infrared Fitness Founder and CEO, Allie T. Mallad, and the company’s equity partners, are thrilled to announce today the grand opening of the company's national flagship location in Ann Arbor, MI.

Mallad and former Michigan Football Quarterback and successful business leader John Wangler will co-own the Ann Arbor franchise. "John and I are excited to continue the national rollout of the Red Effect brand with the opening of Ann Arbor, and are truly blessed to be able to bring the traditions of the ‘maize and blue’ to our Red Effect Infrared Fitness franchise concept," hailed Mallad.  

The major grand opening event for the Red Effect Infrared Fitness flagship Ann Arbor location with special distinguished guests from the University of Michigan and the company's equity partners in attendance is slated for Wednesday, February 13th, 2019 at
7PM.

Wangler is the co-franchisee with Mallad for the Red Effect Infrared Fitness location in Ann Arbor and is also an equity partner of the company. Wangler (class of ’80) is one of three generations of University of Michigan football greats among Red Effect franchisees nationally along with Hayden Epstein ('02) and Bryan Wright ('09). Epstein is a
franchisee and an area developer for the Southern California market. Wright is a multi-unit franchisee in the Northern Virginia/Washington, DC market.

The company recently announced new studio openings in Ann Arbor and Dearborn Heights, Michigan and in San Diego, California, continuing its aggressive national expansion. 

Conceptually, Red Effect Infrared Fitness offers an unparalleled fitness experience, fusing infrared heat with class-based
high intensity interval training, circuit training, cycling, kick boxing, yoga and barre, and combinations of these concepts under one roof. Red Effect also deploys revolutionary heart-rate monitor technology that creates the ultimate workout.
The infrared heat emitted throughout the Red Effect fitness studio warms the body naturally, which raises core body temperature and enhances the workout to produce a deep, healthy and detoxifying sweat at a cellular level where most toxins reside. The Red Effect
High Intensity Interval Training (HIIT) workout combines three key components: incline trainers, water rowers and functional strength training. The HIIT workout is a one-of-a kind workout, designed to achieve and maintain heart rates in the target zones that stimulate the metabolism, increase energy and achieve an "after-burn" effect that can last up to 36 hours post workout.
 
Among the many workout benefits of weight loss, conditioning, toning
and stress relief, working out in an infrared environment is also known to reduce inflammation, aid in anti-aging and produce overall cardiovascular health.
Ann Arbor members will enjoy numerous extra perks at the Ann Arbor Executive Club 10,000-square foot Studio, including unlimited use of infrared saunas, a full schedule of
watch and post-game victory parties in the studio’s social lobby, a full service Stretch Smart Infrared Therapy Center and a smoothie bar.
 
For national, regional or local franchising and area developer opportunities, contact Carlos Guzman, Chief Operating Officer of Red Effect Infrared Fitness Franchise LLC, at cguzman@redeffectfitness.com or 954-559-2117.
For more information, visit www.redeffectfitness.com

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