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Michigan Shakespeare Festival's End-of-the-Year Giving Campaign: $19k for 19 Seasons

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December 05, 2012

JACKSON – Michigan Shakespeare Festival is aiming to more than double the number of small donors to the MSF for this upcoming season.  Their ‘End-of-the-Year Giving Campaign: $19k for 19 Seasons’ is geared towards getting a larger number of the Festival’s 3500+ seasonal audience base and 2800+ Facebook friends and followers to expand their support of the professional theatre company by donating $10 or more up to support the 2013 Season.


“Last Spring we ran into a rough situation when we lost a major supporter,” said MSF Board President Gerry Blanchard. “But we were able to produce the exceptionally well-received 2012 season because 200 donors stepped up and chipped in nearly $30,000.  We were amazed and grateful for the outpouring of support from our friends.  Most of the donations we received were in the $10-$100 range, and the combination of those donations, as well as generous extra support from long term supporters, allowed us to produce one of the Festival’s most successful seasons ever.” Added Blanchard, “We’re expanding our audience and expanding our educational outreach, so it makes sense to expand our base of support as well.”


The MSF is finding fun ways to make giving more personal and rewarding. The MSF Facebook page is asking followers to donate $7—to “buy us a hot chocolate for the holidays,” or to donate in interesting amounts with Shakespearean connections: $12 for Twelfth Night, $19 for 19 Seasons, $35 for the 35 artists the Festival will hire in 2013, $414 for the anniversary of the first production of King John. Donors will be able to track progress on the Festival’s website, (  where a giving page is set up that divides a sword into 19 divisions.  As each $1000 is raised, the pictures for a new year of MSF shows will go up, highlighting the history and growth of the Festival.


Janice L Blixt, the Festival’s award-winning Artistic Director, is returning for her fourth season.  “We’re already working with directors and designers, and there’s palpable excitement for our shows – Twelfth Night, King John, and She Stoops to Conquer. These are going to be incredible, and we want to share our excitement.  Every year the Festival ends with such great backing from our audiences and friends, I’m hoping we can maintain that energy in our off-season to build excitement for a really terrific theatre experience.” 


Romance, laughs, intrigue, music, and history are the basis for the Michigan Shakespeare Festival’s 19th season. Twelfth Night will anchor two plays new to the Festival: King John and Oliver Goldsmith’s She Stoops to Conquer.  MSF’s professional Shakespearean company will run all three shows in rotating repertory from July 18-August 18 at the Baughman Theatre of the Potter Center, 2111 Emmons Rd., Jackson, MI.


Tickets and more information are available at


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